Design and development of an opportunity sizing and service
take-up forecasting model.
The model was developed for Inmarsat's planned fourth
generation broadband satellite network.
The model integrates research by RS Consulting providing
telephone and face-to-face interview results, demographic data
and Delphi Forecasting results.
The Excel model develops worldwide 10-year volume forecasts
of mobile data communication traffic and satellite service take-up,
segmented by international and geographic region, economic development
level, industry and product. The model factors in cellular rollout
and development, price sensitivity, and channel, technology
and regulatory rollout.
To maximise flexibility and future proofing the model is dynamically
generated from sets of Relational Tables.
In addition to the standard Excel facilities the model
generator provides Alternate and Delta Case handling, What-If
audit trail maintenance and Pivot Table generation.
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Logo are trademarks licensed to Inmarsat Ltd. by the International
Mobile Satellite Organisation.
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