A small Excel model was developed for UDV Belgium to
integrate brand health tracking data for UDV and key
competitive brands with Belgium population data.
The model provides UDV Brand Managers with an easy-to-use
planning tool that links changes in Brand Commitment levels
within target demographic groups to changes in volumes, for
a given UDV brand and its key competitors.
Ease of use is achieved by designing for a straightforward
logical flow and extensive use of on-sheet popup notes.