UDV and Decision Models

Belgium


Brand Commitment Planning Model.

A small Excel model was developed for UDV Belgium to integrate brand health tracking data for UDV and key competitive brands with Belgium population data.

The model provides UDV Brand Managers with an easy-to-use planning tool that links changes in Brand Commitment levels within target demographic groups to changes in volumes, for a given UDV brand and its key competitors.

Ease of use is achieved by designing for a straightforward logical flow and extensive use of on-sheet popup notes.

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